In the midsummer season, the sun scorches the earth like a flame, and the humid and oppressive weather gives people a sense of discomfort. Nothing can make people feel more refreshed than taking a comfortable hot shower. The bathroom space is an independent and important household space, which is a concentrated reflection of quality life. At the same time, due to its characteristics such as diverse categories, long service cycles, and concealed projects, it has become a major difficulty in home decoration. A simpler and more convenient one-stop integrated bathroom solution is on the horizon. In the context of consumption upgrading, consumers' demands for personalized and quality life have escalated to a higher level, and the bathroom market will have a broader development space. Currently, traditional bathroom enterprises are seizing the opportunity of "customization" to transform and upgrade, continuously evolving towards "full bathroom customization". The industry landscape is changing rapidly.
Recently, the "Full Bathroom Customization Promotion Action", jointly participated by authoritative organizations such as the China Building Decoration Association and leading enterprises such as Kitchen and Bathroom Prince and its peers, was launched in Guangzhou. Standing at the new opportunity and starting point of the "Year of Full Bathroom Customization" in 2018, Kitchen and Bathroom Prince advocates a new direction of transformation from "product customization" to "space customization". It continues to rely on the advantages of the full product system of bathroom space, ranging from ceramic sanitary ware, bathroom furniture, bathtubs, shower rooms, hardware faucet series to smart bathroom products. It continuously optimizes and upgrades from different dimensions such as product customization, space customization, and service customization. It invests heavily in product research and development, technological innovation, service chain upgrading, and marketing mode innovation, innovates and improves, pushing "full bathroom customization" to a new height, and welcoming the arrival of a new era in the bathroom industry.
Industry experts believe that understanding the changes in market demand and constantly adjusting products and business strategies according to these changes is the key to enterprise development. Full bathroom customization is a manifestation of bathroom enterprises capturing people's home life concepts and an effective new path for enterprises to upgrade consumer experience.
Last year, some bathroom enterprises began to experiment with customization. This year, the concept of "full bathroom customization" has become prevalent, gradually spreading among bathroom enterprises and almost becoming a standard service. According to the information reviewed by the reporter of Beijing Morning Post, basically all branded bathroom enterprises have launched full bathroom customization services.
